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Skip to main content Global Menu Search AcademicsAdmissionsFinancial AidStudent LifeAthleticsResearchGive AboutA–ZContactFind PeoplegoWMUVisit Secondary menuAbout A–Z Contact Find People goWMU Visit Search Main menuAcademics Admissions Financial Aid Student Life Athletics Research Give Human Performance and Health Education Section Menu HomeAbout Academics Advising Alumni Academy News Scholarships Student Organizations Graduate Assistantships Directory Contact Us Human Performance and Health Education Event Management – B.S. This program is offered in-person.This interdisciplinary program empowers students to create their own event management pathway.  The core program focuses on event ideation, program design, technology, execution management, budgeting, and community engagement and is experientially based with both in-class and off-campus learning. Students are provided with opportunities to work with community businesses to experience the challenges of event implementation. Curriculum is designed to support the Meeting Planner International (MPI) Standards with courses that focus on the meeting and business event competency standards industry subsets. Apply now Request Info Download Flyer Courses Why event management at Western Michigan University? Real-world experience: 100% of event management students complete an internship or field experience. Engage with the industry: This program enables students to interact with professionals in the fields of event management, utilizing service learning and getting class credit while working in the field. This includes the planning and execution of events such as popups, catering, conventions and exposition management. Students are involved in local events such as Food Truck Fridays, Art-hop and the Holiday Parade.Build your own pathway: This program provides focused career exploration for students as they individualize a program that incorporates both theory and practice within their academic pathway. Pathways include: corporate event management, festival and music direction, non-profit event management and conventions and corporate planning. Hitting the standard: Curriculum is designed to support the Meeting Planner International (MPI) Standards with courses that focus on the meeting and business event competency standard industry subsets.     Meeting a national demandAccording to the U.S. Department of Labor, demand for job positions in this industry is expected to grow by 18% from 2021 to 2031, which is significantly faster than the average occupational growth.    Build your own pathway Conventions, trade shows This pathway dives into conventions, corporate meetings and trade shows. Festivals, music This pathway is for students hoping to learn about stage management, tourism and the arts. Non-profit This pathway is for students interested in non-profit sectors and grant writing. Weddings, corporate This pathway is for students looking to plan weddings and conference style events. Additional information What is an event manager? In the profession, here are the job responsibilities for an event manager. This program is specifically designed to support student success in the field of event management addressing the outcomes required of this profession: Managing the customer experience portfolio complementing the mission, vision, values of the organizationBudgets and budget management for sustainable operationsHiring of associated event partners / vendors.Contract negotiations and insurance plansCreating event themes that work with the overall event objectivesDesigning the event addressing impactful décor and venue set upDesigning communications materials and event collateral like signage and programsBuilding custom menus/programs/conference tracks/expo areasDesigning entertainment production and financial implicationsCreating risk management plans and implementation strategies.Creating registration processes, fee based tracking, customer communication Pathways Corporate Event Managers (including weddings):Event Core ClassesSuggested Electives: FCS 1550 Design Principles; LAW 3800 Legal Environment, MGMT 2500 Organizational Behavior; MGMT 3350 Building the Entrepreneurial Business; COM 3350 Leadership CommunicationRecommended Minors: Fashion Merchandising, Advertising, Festivals and Music Directed Events: Event Core ClassesSuggested Electives: THEA 1810 Stage Management; THEA Arts Management; MGMT 3350 Building the Entrepreneurial Business; GEOG Tourism Marketing; GEOG 4180 Tourism Planning and DevelopmentRecommended Minors: Advertising Non-Profit Event Managers:Event Core ClassesSuggested Electives: FCS 1550 Design Principles; PADM 3000 - Nonprofit Advancement; PADM 5830 Grant Writing; PADM 5840 Nonprofit Marketing and Development; Recommended Minors: Leadership for Social Change Conventions, Corporate Meetings, Trade Shows:Event Core ClassesSuggested Electives: (3) LAW 3800 Legal Environment; (3) HPHE 4700 Facilities and Risk Management; (3) HPHE 3110 Event Marketing; (3) MGMT 3350 Building the Entrepreneurial Business; (3) COM 3350 Leadership CommunicationRecommended Minors: General Business  Courses Core Courses (36 credits) Core Cognates – 12 creditsFIN 2420 Entrepreneurial FinanceMGMT 2140 Exploring EntrepreneurshipMKTG 2500 Marketing Principles COMM 2000 Human Communication Theory Core Courses – 15 creditsCOM 2500 Introduction to Public Relations COM 3480 Public Relations WritingGEOG 3100 Introduction to TourismHPHE 2100 - Strategic Planning for EventsHPHE 3100 Event Management Advanced Applications Field Experiences – 9 creditsHPHE 2750 Popups, Catering and Fundraising EventsHPHE 3750 Meetings, Conventions, and Exposition MgtHPHE 4199 Event Practicum Elective Courses – 15 creditsTHEA 1810 Stage ManagementTHEA 2600 Arts ManagementCOM 3350 Leadership Communication FCS 1550 Design Principles GEOG 4080 Tourism MarketingGEOG 4180 Tourism Planning and DevelopmentHPHE 1700 Intro to Recreation/Sport Management\HPHE 3110 Event MarketingHPHE 3150 Measurement, Evaluation, and Statistics for Exercise Science, Health and Physical Education HPHE 3300 Grants and Fund Development for Sports, Recreation & EventsHPHE 4700 Facilities and Risk ManagementLAW 3800 Legal EnvironmentMGMT 2500 Organizational BehaviorMGMT 3350 Building the Entrepreneurial BusinessPADM 3000 - Nonprofit AdvancementPADM 5830 Grant Writing PADM 5840 Nonprofit Marketing and DevelopmentPADM 5870 Fund Raising for Nonprofit Organizations   Cost and funding Tuition and feesCost of attendanceScholarshipsGrantsLoansEmployer-paid tuitionMilitary and veterans Helpful links College of Education and Human DevelopmentAcademic AdvisingInternational Admissions and ServicesOffice of AdmissionsOffice of Military and Veterans AffairsVisit Campus Hear it from us "In event management we do lots of hands on learning and you get the opportunity to decide what events you would like to plan."- Mallory, event management student (Hear more)  Study abroad Students are encouraged to pursue additional educational opportunities through one of many study abroad options offered by the HPHE department or WMU in general. Learn more WMU signature All WMU students have the option to stand out with an integrative learning project in one of several pathways including health and wellness, entrepreneurship, leadership and more! Learn more Visit campus There&＃039;s simply no substitute for seeing WMU for yourself and experiencing a little slice of what makes WMU so unique and beloved. In-person and virtual tours are available. Schedule a visit More majors Student organizations WMU admissions Scholarships Faculty   (from left to right)Dr. Colin Cork, Assistant Professor of Sport ManagementDeborah Droppers, Event Management Program CoordinatorDr. Geumchan Hwang, Associate Professor of Sport Management, Graduate Program CoordinatorDr. James Lewis, Associate Professor of Sport Management, Undergraduate Program Coordinator HomeAbout Academics Advising Alumni Academy News Scholarships Student Organizations Graduate Assistantships Directory Contact Us Facebook Department of Human Performance and Health EducationWestern Michigan UniversityKalamazoo MI 49008-5426 USA(269) 387-2710 Audiences Alumni and Donors Businesses Veterans Locations Kalamazoo Regional Locations Online Education Stryker School of Medicine Services Accessibility Campus Safety Information and Resources Human Resources Maps Parking Western Michigan UniversityKalamazoo MI 49008-5200 USA(269) 387-1000Contact WMUWMU Notice of Non-DiscriminationLand Acknowledgment Statement© 2024 All rights reserved.